DENIM 3X1

THIS IS THE MOST INCREDIBLE DENIM CONCEPT STORE I HAVE EVER SEEN, OR HEARD OF.

I HAVE WITNESSED FIRST HAND WHAT IT TAKES TO RUN A SUCCESSFUL DENIM LABEL

AND IT IS BLOOD, SWEAT AND TEARS, 24 HOURS A DAY 7 DAYS A WEEK

WITH MASS PRODUCTION TAKING OVER THE FASHION INDUSTRY THIS NEW CONCEPT STORE IN NEW YORK STANDS IN A LEAGUE OF ITS OWN

THE COMPETITION OF LARGE COMPANIES WORLD WIDE 

AND EVEN MORE SO IN AUSTRALIA MEANS THAT SMALLER EMERGING AND BOUTIQUE LABELS

 CAN NOT COMPETE WITH IMPORTED PRODUCTS MADE OFFSHORE

COMPANIES ARE PRODUCING HUGE QUANTITIES OF STOCK, 

AND REAPING THE REWARDS OF HUGE MARGINS

LETS HOPE THEY DON'T SLEEP WELL AT NIGHT

I AM PLANNING A TRIP TO NEW YORK LATER THIS YEAR 

AND WILL MOST DEFINITELY BE STOPPING BY HERE.

READ BELOW TO FIND OUT ALL ABOUT 3X1

3x1 is nestled in the always bustling SoHo neighborhood in New York City and references designer Scott Morrison's third venture following Paper Denim & Cloth (1999) and Earnest Sewn (2004). 

Derived from the denim's standard weaving construction, 3x1 Right Hand Twill, 3x1 is defined by transparency, value and uniqueness with only one location at 15 Mercer Street where the retail, design studio, gallery space and manufacturing take place right in front of our eyes. 

With a total of 4,000 square feet of retail and 3,200 square feet of design studio space, 3x1 is giving consumers the entire denim cycle from conception, manufacturing up to eventually taking a new pair of jeans home to wear.

 The storefront is captivating as you notice an immense collection of denim fabrics displayed in the gallery. Upon further investigation, we learned that the denim is of the highest quality emanating from Japan and North Carolina. With its great history and tradition of great denim, 3x1 creates an environment where each consumer is tailored and given the opportunity to create a one of a kind pair of raw or selvage denim jeans. 

What is the concept behind 3x1? Why does it stand apart from your other past ventures?
We're doing a couple things at 3x1: creating the world's first denim atelier and, in doing so, introducing the first luxury denim brand. More importantly, we're presenting something never before seen in retail, a concept which combines manufacturing with the retail environment itself epitomizing modern day values of transparency and exclusivity, while educating and informing the customer in a way that's never been done.

One hundred percent of our products are made in our atelier, which is housed in three separate glass rooms. Every jean is produced in a limited quantity of 8, 12, 16 or 24 pieces and is individually numbered. We also make Custom Made and Bespoke jeans where customers can pick from one of our styles and have a jean made in any denim of their choosing (we have more than 70 selvedge denims and 65 non-selvedge denims to choose from), or they can arrange for a Bespoke appointment and bring in their own ideas and inspirations and sit down with one of our Denim Specialists as well as our head patternmaker to make something totally unique, and truly one of a kind. In the Bespoke process we digitize the pattern, keeping the pattern for future use, so the customer can call us from wherever they may be and have another one made, in a completely different denim, fabric, stitch design, etc.

3x1 differs from Paper Denim & Cloth in that it was a large volume operation and Earnest Sewn was very much a story about American heritage, both product wise and visually in the store. At 3x1, we offer complete customization and allow for the customer to watch the entire process!


To learn more about 3x1 check out this brief interview with the Co-Founder and Designer of 3x1 Jeans, Scott Morrison and/or check out their site  (where they also sell their limited denim and accessories).

THE DISPLAY AND FIT OUT OF THE STORE IS EXTREMELY WELL EXECUTED 

AND 3X1 AS A BUSINESS VENTURE SETS A NEW STANDARD WITHIN THE FASHION INDUSTRY

PARTICULARLY AT A TIME WHEN THE RAG TRADE IS DOING IT TOUGH

QUALITY AND EDUCATION SHOULD BE A PRIMARY FOCUS WHEN PRODUCING GARMENTS

QUANTITY AND A QUICK BUCK SHOULD NOT

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