HUNGRY FOR IDEAS

CREATIVITY IS FASCINATING, IT IS IMPOSSIBLE TO MEASURE, RECORD, LIMIT OR MANUFACTURE

IT CAN BE INSPIRED, FOSTERED, HINDERED AND SOME MAY ARGUE STOLEN

TAKE LEADING HIGH STREET, FAST FASHION RETAILER ZARA

WATCH THE VIDEO BELOW AND THINK ABOUT THE IDEA OF INTELLECTUAL PROPERTY

OWNERSHIP OF CREATIVE IDEAS, AND HOW IN FACT YOU WOULD GO ABOUT POLICING SUCH AN IDEA

NOW READ THIS

AS SOMEONE WHO IS VERY INVOLVED IN A CREATIVE INDUSTRY AND ALSO WHO KNOWS MANY CREATIVE PEOPLE, I UNDERSTAND THE FRUSTRATION AND FINANCIAL WOES THAT CREATIVE COPY CATS (IE ZARA) CAUSE

BUT, BRANDS LIKE ZARA ONLY EXIST AND ARE SUCCESSFUL BECAUSE EXCELLENT IDEAS AND CREATIVITY EXISTED

WHILE THE VIDEO ABOVE MAY MAKE YOU FURIOUS

ALSO APPRECIATE THAT IF YOUR DESIGNS HAVE BEEN COPIED AND SOLD TO MILLIONS OF CONSUMERS,

YOU HAVE CREATED SOMETHING THAT IS BEING CELEBRATED

GRANTED, THERE ARE MANY OTHER ISSUES REGARDING LABOUR, EXACTLY WHO'S NAME IS ON THE LABEL, AND THE DIFFERENCE BETWEEN PUTTING FOOD ON THE TABLE OR NOT

BUT..... THOSE THINGS ASIDE

IF YOU'RE DESIGNS HAVE BEEN COPIED BY ZARA, DON'T WORRY

YOU WILL HAVE MORE IDEAS TOMORROW, AND IF YOU DON'T THEN AT LEAST NEITHER WILL ZARA

xx